Purpose

To show how teams have used the tools in this kit to improve product impact in the real world.

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Use this:

• To inspire ideas before running a session
• To help get buy‑in from stakeholders
• To give facilitators proof points to share with teams

You’ll get:

• Real examples of the tools in action
• Evidence that the kit can fit into normal delivery work
• Ideas to adapt for your own projects </aside>

Case studies

1. Commute sharing in a resourcing platform

Tool used: [User + Planet Story Cards]

A resourcing platform added an opt‑in feature to share commute information. When two people had matching routes and days, the platform suggested car‑sharing. This made lift‑sharing simple without forcing behaviour change and reduced car journeys for regular commuters.

2. Library swap in a banking app

Tool used: [Impact Tags]

In backlog refinement, a planned feature was tagged impact‑review‑needed because it required a large third‑party library. A follow‑up review found a smaller library with the same functionality, reducing bundle size and improving load times for millions of users.

3. Media optimisation in a campaign microsite

Tool used: [Impact Scan]

A design agency used the Impact Scan on a new microsite and spotted that the default design included a looping hero video and uncompressed images. They replaced the video with a still on mobile and compressed the images, with a reported reduction in total page weight and improved mobile performance scores.

4. Notification batching in a banking product

Tool used: [Sprint Planning Prompts]